Did you know that in any two week period, 40% of Americans will indulge in ice cream? Whether that’s purchasing a bag of gelato cups or getting ice cream cups with lids from Dairy Queen, it’s clear that there is a market for frozen indulgences. In fact, the average American will indulge more than 25 times this year. So, how do you get them to choose your ice cream shop when they have a sweet tooth?
Access to the Classics
Sometimes, when the craving hits, it hits in the form of a hot fudge and brownie sundae. There is nothing worst than heading to the nearest ice cream shop only to find that they don’t serve this classic. Sure, it’s great to have newfangled things like frozen yogurt, but you have to give people access to the tried and true favorites.
Memorable Packaging
The frozen yogurt supplies store has all kinds of fun ways to set yourself apart. Try an interesting spoon
or plastic tasting spoons. Maybe steer away from the traditional paper ice cream cup for a something more fun and unconventional. For example, if you are near a basebal field, try baseball helmet shaped serving cups. The goal is to stick out in the consumers mind.
A Fun and Cheery Experience
90% of United States households like to partake in a frozen treat but many of them will choose to have that treat at home. Get them to your shop my offering a fun experience. Provide seating that is comfortable for families or event a patio, if space allows. This will give people even more reason to choose you when they want to choose ice cream.
So, head to your local frozen yogurt supplies to find ways to really set yourself apart. And be sure to do it before June. That is, after all, the most popular month for ice cream consumption!